AI is here. How you use it should be something you can stand behind.
Grounded Advisory helps small and mid-size business owners figure out where AI fits, where it doesn't, and how to move forward in a way that fits their values, their team, and their budget.
Most AI advice is digital tool sales dressed up as strategy.
You can't ignore AI, and you're not sure who to trust. Most advisors want to sell you software, skipping the uncomfortable questions and leaving you with a subscription you don't know how to use.
"AI isn't good or bad. The question is how you step into it, and whether you do it in a way you can stand behind."
What grounds our work
Every engagement starts from three commitments. They're not aspirational, they shape every recommendation we make.
Responsible adoption
AI comes with real risks to your data, privacy, and reputation. We look at all of it before you commit so you know exactly what you're saying yes to.
Human-centered
AI should make your team's work less repetitive, not replace it. We help humans focus on what they're best at (judgment, relationships, creativity) building with your team, not around them.
Environmental awareness
Large AI models consume real energy and water. We help you make educated choices and avoid defaulting to tools that aren't aligned with your ethics or budget.
Most clients start with an assessment, and grow from there.
AI Assessment + Roadmap
Our first engagement, always · 4 weeks
A focused deep dive into your processes, team, values, and budget. You'll walk out with a clear, prioritized roadmap of where AI fits and where it doesn't. And it's yours to keep and refer back to anytime.
Founding client spots available -- see details below.
Apply to Work Together →
Twenty years in tech, and clear-eyed about it.
I've spent more than 20 years as a front-end developer, designer, and UX researcher. I've watched, up close, how the tools we build get made and who they're really made for.
I'm excited about AI, and clear-eyed about the risks: privacy, the environment, the ethics of the companies behind these tools.
"There's a way to use AI and still be authentic to your ethics and your values. I'm here to help you find it."
I'm accepting a small number of founding clients at a reduced rate. In exchange, I ask for an honest testimonial, a LinkedIn recommendation, and referrals if the work resonates. I also build in a structured debrief at the end. Your feedback helps me sharpen my process, and gives you a chance to reflect on what you've learned. If this sounds like a fit, apply below and note your interest in the budget field.