Grounded Advisory helps small and mid-size business owners figure out where AI fits in their work, where it doesn't, and how to move forward in a way that fits their values, their team, and their budget.
Make AI decisions you can live with.
You've been watching AI take over your industry for two years. You know you can't ignore it, and you're also not sure who to trust. Most advisors want to sell you software. They'll tell you AI will transform your business, skip the uncomfortable questions, and leave you with a subscription you're not sure how to use.
You need someone who will look at your actual business, understand your values, and tell you the truth about what AI will and won't do for you.
That means asking about risk. About privacy. About your team. About the environmental cost of the tools you're considering. About whether you're actually ready, and for what.
Every engagement starts from three commitments. They're not aspirational. They shape every recommendation we make.
AI comes with real risks: to your data privacy, your business continuity, and your reputation. We look at all of them before you commit to anything. You should know exactly what you're saying yes to.
AI should relieve your team of tedious repetitive work and free them for the work only humans can do: judgment, relationships, creativity, strategy. We help you build AI into your business in a way that strengthens your team rather than replacing it.
Large AI models consume significant energy and water. That matters, especially to businesses that care about their footprint. We help you make evaluated choices and avoid defaulting to tools that are not aligned with your ethics while reducing environmental harm where possible.
Three ways to engage, depending on where you are and what you need. Most clients start with an assessment and grow from there.
A focused deep dive into your business: your processes, your team, your values, and your budget. You'll end with a clear, prioritized roadmap of where AI fits and where it doesn't. Honest, specific, and yours to use whether or not we keep working together.
Ongoing AI strategy, implementation support, and guidance for businesses ready to move. We work together to execute your roadmap, evaluate tools, navigate challenges, and adapt as the AI landscape changes.
For businesses that need AI expertise at the leadership table, not just as outside advice. I join your team as a Fractional Chief AI Officer: present in key decisions, accountable to outcomes, and embedded in a way that a traditional consultant isn't.
Founder, Grounded Advisory
Bend, Oregon
I've spent nearly 20 years as a Frontend Developer/Designer, Creative Drector, and UX Research Director in the tech industry. I've watched it go from the wild west to something far more complex and consequential.
I'm genuinely excited by what AI can do. I'm also clear-eyed about the risks: to privacy, to jobs, to the environment, and to the ethics of the companies we put our money and data into. That combination is what I bring to every client.
I built Grounded Advisory because business owners deserve an advisor who tells them the truth. Not someone who sells them the shiniest tool. Someone who helps them figure out what actually makes sense for their business, their team, and the kind of company they want to be.
There are ways to use AI and still be authentic to your ethics and your values. I'm here to help you find them.
Tell me about your business. I'll review every submission personally and be in touch within two business days.